Marketing plays great roles in the world of exchanging products and services between two parties that are involved. These parties are seller and buyer. Among the roles that marketing play is profit, value delivery, benefits to society and career opportunity.



Marketing Enables Profitable Transactions to Occur.

Marketing helps to facilitate exchange between buyers and sellers for mutual benefit to both parties. While buyer benefits from the product or service offered by a seller, the later enjoy what (let say money) the buyer has brought into his business. money received is part of the profit which ultimately is used for reinvesting in the business.


Marketing Delivers Values.

Marketing does not only deliver value to customers, but also that value translates into the value of the firm as it develops a reliable customer base and increases sales and profit. Therefore, marketing delivers value to both customer and firms.


Marketing Benefits Society.

Marketing benefits society in general by improving people's lives in two ways. It facilitates trade and improves the quality of life which based on value delivery function of marketing.


Marketing Offers People Career Opportunities.

Marketing is the interface between producers and consumers. It is one of the function in the organisation in which the entire business comes together. Being responsible for both making money for firms and delivering satisfaction to consumers. Some people are experts in marketing and enjoy their life through their expertise (employed as marketers).