Any firm that looks for success must make sure it establishes customer satisfaction as its number one priority. A firm that realizes this develops a marketing mentality that facilitates information gathering and maintains effective communication which is the primary reason for the firm's existence. 

Firm's image is another important factor that a firm needs to establish. This can be realized through firm's values and aspirations of the firm to employees, customers, intermediaries, and the general public.



Uniqueness or distinct of the product or service from other business activities is another factor that makes a firm successful. This needs creativity and innovation of the firm. It should also be understood that marketing is the aspect of the business that customers see. If they see something they don't like, they look elsewhere and vice versa is true.

Technological progress is counted as one of the factors for marketing success. Technology dictates how marketing will be performed in the future. A firm must apply advanced and appropriate technology to inform its customers as knowledge is the most important competitive advantage.  

It should also be noted that the world is one market, and the information is changing at light-speed.